The second image drapes this shade's own photograph on a window to show the colour gathered into folds. It is a visualisation, not a photograph of a fitted job — and cloth backlit by your own glass reads differently again, which is why we bring the book to you.
Shade 401-01 in our Chiffon sheer book, held in our own UAE warehouse — so it can be cut and fitted in 3–5 working days rather than ordered in.
| Shade | White More White Plain (401-01) |
|---|---|
| Catalogue | Book 401 — Chiffon sheer |
| Type | Chiffon sheer — filters light, daytime privacy |
| Composition | 100% polyester chiffon |
| Roll width | 280 cm |
| Weight | 60 gsm |
| Light exclusion | Diffuses glare; not a darkening fabric |
| Standard fullness | 2.2× track width |
| Care | Cold gentle machine wash, re-hang damp |
| Availability | In stock, our own UAE warehouse |
Held against bright glass this lifts noticeably: the weave catches the sun and the whole panel glows rather than sitting flat. Expect it to look a full step lighter on the window than it does in your hand. Being close to neutral, it passes daylight through without tinting it, so your wall and floor colours stay true.
This is a true neutral with no obvious colour cast, which is exactly why neutrals dominate every curtain book: they do not have to be matched to anything.
Ranked by lightness it is the 9th of 12 — among the palest shades. Closest to it are Off White Plain and White TTL Sable, worth comparing side by side if you are undecided.
Best in living rooms, dining rooms and anywhere you are short of daylight. On a ground-floor window remember it screens you during the day only — after dark, with the lamps on, you will want a blackout layer behind it.
On a double track, put this in front and a blackout from 301, 302 or 303 behind it. A pale sheer like this will sit happily in front of almost any blackout, including a deep one — the contrast is part of the look.
Pale sheers show airborne dust sooner than darker ones, and in an air-conditioned flat that means washing every three months or so. Cold gentle cycle, minimal spin, then hang it back damp and let its own weight pull the creases out — never tumble dry it.
Catalogue 401 is our chiffon sheer. It hangs with more movement than a stiff polyester net, which is what keeps it from reading like an office fitting, and we cut it at 2.2 times the track width so it falls in proper folds. Every shade in the book is the same price, and our team brings the physical Book 401 to your home free so you can judge it against your own glass.
This is shade 401-01 itself, gathered into folds and lit — not a colour swatch. The other 11 shades of book 401 are beside it, so you can put White More White Plain next to the ones it is easily confused with.
All 12 are the same fabric and the same price — only the colour changes.
White More White Plain is shade 401-01 in book 401, our chiffon sheer range, and this is what to know before ordering white more white plain sheer curtains in Dubai. a fine weave that diffuses daylight instead of blocking it.
A shade this pale is the one people picture when they search for white sheer curtains: it disappears against a pale wall and keeps a room feeling larger. Very light shades show dust sooner than mid tones, so they reward regular dusting rather than washing. They also stay cooler to the touch in direct sun than a dark shade does.
What you pay depends on the width of the track and the fullness the heading needs, not on which colour you choose within the book. Every shade in this book is held in our own UAE warehouse, which is why we quote days rather than the weeks an imported order takes. You can price your own window with the estimator before anyone visits.
Colour is the one thing a screen gets wrong. Warm afternoon light pushes a shade like this towards yellow, and a north-facing room pulls it the other way, so the safest way to judge it as a sheer is against your own wall. The book comes to the home on the free measuring visit, alongside the other three catalogues if you want to compare.
Most homes hang a sheer like this in front of a blackout on a double track: the sheer works all day for privacy and glare, the blackout curtain closes at night. Ordering both together means they are cut and fitted in one visit.
Technically this is White More White Plain chiffon sheer fabric, cut and made up to your window rather than sold by the metre — the shade is fixed, the size is not.
Collected after installation across Dubai, Sharjah and the northern emirates.
Fitted nearly a year ago. The colour has not faded on the window that gets direct afternoon sun, which is what I was most worried about.
Two tracks in the bedroom, sheer in front. The sun comes straight into that window in the morning and now it is completely manageable.
Ordered on a Monday, fitted on the Friday. Five days from measuring to hanging, exactly as they said. The blackout is genuine — the room is dark at noon.
My daughter used to wake at 5:30 with the sun. First morning after the fitting she slept until 7. That alone was worth it. Fabric is from book 303 and it feels much heavier than what I was shown elsewhere.
Good price, good fabric and a team that turned up when they said. There is not much more to ask for.
Two bedrooms and the majlis, all catalogue 302. The team measured on the Saturday and fitted the following Thursday. What I did not expect was how much cooler the west bedroom is now in the afternoon — the AC stopped running constantly.
Wave track along a six-metre window. The folds stay perfectly uniform whether open or closed. It is the detail that makes the whole room look finished.
Quoted, fitted and invoiced with no surprises. The fitters removed all the packaging and took the old rail away with them.
Rollers for a home office. The screen glare is gone and the blind sits flush inside the recess.
The fitters noticed my ceiling was not level and adjusted the track so the curtains hang straight anyway. That is the kind of thing you only find out later if it is done badly.
They cover Ajman properly, which many Dubai companies do not. No extra travel charge and they arrived on time.
Went for the double layer after seeing the books at home. Sheer during the day, blackout at night, and the two tracks were installed level to the millimetre. Price on the quote was the price I paid.
Sample content while we collect the real thing. These are written to show the layout — they are not customers, no star rating is published to Google, and they are replaced in the back office as genuine feedback arrives.
Our team brings catalogues 301, 302, 303 and 401 to your door, measures every window, and quotes one fixed price covering fabric, track, accessories and fitting. The visit is free and there is no obligation.
Leave a number and pick a window. No form-filling, no obligation.
Pick up to four and we'll drop the actual cuttings to your door, free, anywhere we cover. Colour behaves completely differently against your own window — this is the only honest way to judge it without booking anything.
